meet the maker

Whaaat? Studio

    Poutine + Canadian art

  • Location: Montreal, Québec
  • Established: : -

Whaaat? Studio first came into existence as a way to celebrate Canada’s most infamous dish: the poutine. Stephane Pham, Whaaat? Studio's founder, wanted to create the ultimate gift for poutine lovers and visiting foodies.

''It was a challenge to turn our national dish into something beautiful. It is a rather unfortunate looking dish. It took me a long time to figure out what to do and which material to use to do it justice." says Stephane.

From this idea came the rest of the Casse-Croûte line, which delivers a “who’s who” of notoriously delicious Canadian foods, including the classic smoked meat sandwich and the one-of a kind Montreal bagel.

This exciting new line will appeal to both the proud Canadian and the savvy world-traveler.

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